Your Tagline & Strapline

Your tagline is the one-line promise that appears under your logo on the homepage hero and in your page metadata. Get this right and first-time visitors immediately understand what your site is for.

Where it appears

• Homepage hero (under brand name)
• Default OG share card subtitle
• Meta description fallback when you haven’t set one in SEO defaults
• About page tagline

What makes a tagline work

Three rules, in order:

1. Concrete prize, concrete frequency.“Win a BMW every week” beats “Life-changing prizes” every time.
2. Under 60 characters. Anything longer is truncated on share cards and reads cluttered in the hero.
3. One verb, one promise.“Win”, “Play”, “Bag” — pick the strongest one and commit.

Five examples that work

• Win cars, cash and tech every week.
• UK’s freshest weekly prize draws.
• Real prizes. Real winners. Every week.
• Bag a BMW from 99p.
• The North’s biggest live raffles.

Where to set it

Raffle admin → Brand. Saves to tenant_config and propagates immediately. Or you can edit it during the Launch onboarding form before your site is provisioned — the value you enter there is the first one stored.