The Top Banner

Promote your biggest competition with a banner above your header. Text, link, visibility toggle.

Updated 22 June 20263 min read

The top banner is a single strip above your site header. Best used sparingly for time-sensitive messages — a draw closing tonight, a flash promo, a one-time announcement.

Where to edit

Raffle admin → Marketing → Top banner. Three fields: banner text, optional banner link, visibility toggle. Saves to tenant_config and renders immediately.

Three rules for banner copy

Specificity beats hype.“BMW M4 closes Sunday 9pm” beats “Massive draw ending soon!”.
Emoji at the start. 🔥 🏆 🚨 — single emoji lifts banner click-through ~10–15% in our testing. More than one emoji looks spammy.
≤ 80 characters on desktop. The banner truncates on mobile — front-load the headline so the urgency reads even if the rest cuts.

Five banners that converted

🚨 Final 12 hours — BMW M4 draws Sunday 9pm
🎁 Free £5 site credit for every customer this week
🏆 Just paid out £4,200 in instant wins this month
⚡ Flash promo: use code LAUNCH10 for 10% off, ends midnight
🎄 12 days of Christmas — new prize every day

When to turn it off

After the event passes, immediately. A banner advertising a draw that already happened reads “this site isn’t maintained” — the opposite of trust signal. Set a calendar reminder if you can’t check in.