Cart Upsells

Upsells surface a second competition at a key moment in the customer journey. Done right, they lift average order value 15–25% without creating friction.

Where to manage them

Raffle admin → Upsells. New upsell creates a rule that maps a source competition (or any) to a target competition, plus a position on the page.

The three positions

• Cart step.Shows after the customer adds a ticket but before they pay. “Customers who bought this also played…”. Highest-converting position.
• Order complete.Shows on the post-payment success screen. “Want to add the BMW draw to your active tickets?”. Lower conversion than cart-step, but adds revenue at zero friction.
• Free-entry bridge. Shows in the modal that appears when a customer wins site credit and chooses how to use it. Recovers the credit-redemption flow as a re-purchase event.

Targeting

• Source = a specific competition.Only shows the upsell when the customer’s order includes that source competition. Good for “people who buy car competitions also like…” logic.
• Source = blank. Shows for any source competition. Good for site-wide promotions of your hero competition.

What converts

• Similar prize, lower price. If they bought a £4 BMW ticket, offer the £0.99 instant-win game. Adds breadth without competing.
• Bigger prize, social-proof angle.“Join the 250 others playing the holiday draw — only 6 days left.”
• Visual prize image.The upsell card shows your target competition’s main image. A good photo lifts CTR more than any copy tweak.

Anti-patterns

• Too many upsells at once. One per position max — customers ignore stacks.
• Targeting the same comp.Don’t target a customer’s current cart with itself. The form blocks this.
• “Order complete” with no opt-out path. The upsell card always has a small “No thanks” link — forcing a sale degrades trust.

Related: Promos & Discount Codes.